Contributor Francis Vorhies: I write about business and biodiversity.
A recent Forbes blog covered the news that Timberland has supported the planting of over 2 million trees in Haiti. My first reaction was that this is absolutely great. My second reaction was why? Why is an American company best known for high quality outdoor shoes planting trees in Haiti? Why has Timberland gone into partnership with a Smallholder Farmers Alliance to plant trees and promote self-sufficiency among Haitian farmers?
I was fortunate to connect up with Margaret Morey-Reuner, Timberland’s senior manager of values marketing, to find out why.
So why is Timberland planting trees in Haiti?
Is there a business case for planting trees?
What do Timberland’s employees and customers think of this initiative?
Does Timberland plant trees in other countries as well?
Read here for responses to these questions: http://www.forbes.com/sites/francisvorhies/2013/02/21/why-is-timberland-planting-trees-in-haiti/
So why is an American outdoor shoe company planting trees? Timberland, it seems, fully understands that a company can do better by doing good.
For more information, visit: http://community.timberland.com/tree-planting.